Creative Portfolio
I have been writing professionally since 2013, and have done it as a full-time career since 2016. I got my start in radio before becoming a freelance journalist, writing articles about film, games, music and sport for various different outlets. I have worked for brands such as Dexerto, GameByte, Sporf, Wireframe, Bloody Disgusting, Gfinity, and Pocket Gamer.
In 2021 I became the Senior Editor of GameByte and FragHero's websites, leading a team of writers to grow the brands and monetise our digital spaces. During this time, our team grew GameByte’s traffic by 57% (YoY 2021-2022), rebranded FragHero for an increased website traffic by 70%, and pioneered an SEO strategy that led to the creation of GameByte's first ever guides team, headed up by a guides writer who was able to take these successes further.
It was these achievements that then led to me taking over Social Chain’s sports and lifestyle websites in addition to its gaming ones. During 2022-23 I also led content plans on Sporf and 99 Problems.
In 2023 I joined Dexerto as their Evergreen Editor, overseeing evergreen content across each vertical (gaming, TV & movies, entertainment and tech). During the year and into 2024, we enjoyed numerous evergreen successes for video game releases such as Diablo 4, Baldur's Gate 3, Starfield, Call of Duty: Modern Warfare 3, and Palworld. On the TV & Movies side, we found evergreen success with shows like Yellowstone, Young Sheldon, The Last of Us, The Bear, and Black Mirror.
news
My experience in news reporting began in 2017 when I started writing news articles for websites such as GameGrin and GameSkinny. In 2020, I began a full-time freelance position writing news for Pocket Gamer, and some of its sister sites. During my time at Steel Media, I wrote over 1,100 news articles that reached millions.
When I joined Social Chain as the editor of GameByte in 2021, part of my responsibilities included leading a small news team of freelancers producing breaking and trending news, identifying which stories were worth covering and which could be converted into videos or news images.
Here's what Microsoft acquiring ZeniMax Media and Bethesda Softworks means for mobile // Pocket Gamer
Artist re-imagines popular Studio Ghibli films as video games // GameByte
Death Stranding 2 Confirmed In Production By Norman Reedus // GameByte
Celeste’s creator confirms Madeline is trans // Pocket Gamer
Fallen Order Devs Wanted A Black Woman To Star, But Were Told ‘No’ // GameByte
Call of Duty: Mobile actor dropped by Activision following misogynistic comments // Pocket Gamer
Flight attendants share the secret language they use and what it means while in the air // UNILAD
guides
I built up my SEO skills from running my own website, New Game+, between 2016 and 2021. When I became GameByte's editor in 2021, I identified many weaknesses in the website's SEO strategy. After weeks of planning, we launched the GameByte Guides Team in November 2021, doing a two-week case study of guides centred around new releases (Call of Duty: Vanguard, Halo Infinite, and Skyrim Anniversary Edition).
These guides proved successful, increasing organic search website traffic by +232%, which later led to the creation of the brand new Guides Writer role who was able to take the strategy further throughout 2022. The primary content formats for GameByte's SEO strategy included video game guides, tech guides, listicles and evergreen pieces based around trending keyphrases on Google Trends and potential traffic sources spotted by AHREFs and Semrush.
The following writing samples have each been featured on the front page of Google.
Baldur’s Gate 3 complete walkthrough for all acts, best builds & more guides // Dexerto
All Payday 3 heists & how to complete them in stealth // Dexerto
Hitman 3: Easiest Silent Assassin method for The Drop Elusive Target // Dexerto
Uncharted 4 Guide: How To Solve The Founders Wheel Puzzle In Chapter 11 // GameByte
Control Guide: How To Solve The Luck and Probability Room Puzzle // GameByte
The best Tomb Raider games of all time, ranked // Dexerto
The Best PS1 Games Of All Time // GameByte
reviews
Dead Rising Deluxe Remaster review // Dexerto
Death Stranding review // New Game+
Payday 3 review // Dexerto
Zombie Army 4: Dead War review // Wireframe Magazine issue 35
The Last of Us: Part 1 review // GameByte
Hitman 3 review // New Game+
God Of War Review // GameByte
Features
How Ashen reinvents the Soulslike // New Game+
The Until Dawn movie should take notes from an underrated Tim Curry film // Dexerto
Bloodborne has really satisfying door animations // New Game+
The Music of MediEvil: Bob & Barn interview // New Game+
Hitman: The Best Kills In IO's Lethal Franchise // Gfinity
Interview: Actress Maggie Robertson On Playing Lady Dimitrescu // GameByte